KwandaBatembu

UCT marketing postgrad heading for brand and sports marketing

I combine marketing strategy with psychology, and I've already built an audience by sharing what locals know and tourists don't.

Get in touch See my proof

About

I'm a marketing postgrad at UCT. I came in through politics and organisational psychology, so I usually start with why people behave the way they do.

Outside class I run Sidequests, an Instagram series on the Cape Town spots locals actually go to, including when to go.

Rugby taught me that you can't ask more of people than you're willing to give yourself.

Proof

Leading from the front

Situation: In 2022, after COVID, our first team was unfit and unmotivated.
What I did: As vice-captain, I trained in the gym three days a week and at practice the other three, and brought teammates along with me.

Result: We won 80% of our matches and set the school's record scoreline, 55-0.

Sidequests

Situation: Cape Town guides miss what only locals know.
What I did: I created a named Instagram series showing local spots and the best times to visit them.

Result: About 1,000 followers and an average of around 200 likes per post.

The Spur insight

Situation: Spur live brief for an IMC plan, where I owned the consumer insight and strategic context.
What I did: I found that people still value in-person connection but feel safer being themselves behind a screen.

Result: That tension became the consumer insight behind my section of our group pitch.

Selected projects

Tiger Brands

Marketing strategy project

Conducted research into the brand's market and competitive environment.
Applied marketing frameworks to assess consumer needs, positioning and strategic opportunities.
Collaborated with a project team to develop and present marketing recommendations.

Woolworths

Marketing analysis project

Applied segmentation, targeting and positioning principles to analyse the brand's marketing strategy.
Conducted market and environmental analysis to identify opportunities and challenges.
Developed evidence-based recommendations focused on consumer engagement and competitive positioning.

Sun Exchange

Investment proposal project

Analysed the company's business model and value proposition within the South African renewable-energy market.
Evaluated the company's social, environmental and commercial impact from an investor perspective.
Developed recommendations aligned with employment creation, sustainability and scalable growth.

Skills

Strengths

Consumer insight
Content creation
Leading by example
Presenting

Tools

Google Analytics (certified 2026)
Excel
PowerPoint
Canva

Journey

2021–2022

Edgemead High School

First team rugby (vice-captain 2022), prefect
2023–2025

BSocSci, UCT

Marketing, politics, organisational psychology
2026

Postgraduate Diploma in Marketing, UCT

Google Analytics certification
Sept 2026

Job shadowing, Ninety One

Cape Town
Ongoing

Sidequests on Instagram